Duolingo’s content strategy
Not only has Duolingo grown their Tiktok account from 0 to 11.7 mill subscribers in less than 3 years, they’ve also created a persona for their brand (their brand mascot, duo.), and an entire fanbase for him.
Not only has Duolingo grown their Tiktok account from 0 to 11.7 mill subscribers in less than 3 years, they’ve also created a persona for their brand (their brand mascot, duo.), and an entire fanbase for him.